29 July
'The consumer boycott is the only open door in the dark corridor of nothingness down which farm workers have had to walk for many years. It is a gate of hope through which they expect to find the sunlight of a better life for themselves and their families.' Cesar Chavez
Today in 1972, after a five-year strike, the United Farm Workers (UFW) reached an agreement with the California table grape growers, thus ending the first consumer grape boycott. At its height more than 14 million Americans were boycotting Californian wine in support of the UFW.
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