The neoliberal Games: who are the real winners from London 2012?

Far from embodying some timeless ‘Olympic spirit’, the 2012 Games reflect the injustice and inequality of the current economic system, writes David Renton
July 2012

The world’s largest McDonald’s has been built at the heart of the ‘Olympic village’

Long before John Carlos stood beside Tommie Smith to give their famous clenched-fist salutes on the podium at the 1968 Olympics, he was a boy growing up in Harlem. ‘When I first learned about the existence of the Olympics,’ he recalls, ‘my reaction was different from anything I had ever felt when listening to baseball or basketball or football or any of the sports that I’d seen people play in the neighbourhood. The sheer variety of sports, the idea of the finest athletes from around the globe gathering and representing their countries: it was different, and the fact that it was every four years made it feel like an extra kind of special.’

The origins of the Olympic wonder lie in International Olympic Committee founder Pierre de Coubertin’s struggle with the French sporting authorities, and in the Olympic Charter, with its promises ‘to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity’.

The London Olympics have always had a much narrower set of ambitions. One of the five promises made in the original Olympic bid was: ‘To demonstrate that the UK is a creative, inclusive and welcoming place to live in, to visit and for business.’

Welcoming business has meant that the 4,700 medals being given out at the event have been struck from gold, silver and bronze donated by Rio Tinto, mined chiefly from its Bingham Canyon mine in Utah, USA. According to the London Mining Network, Rio Tinto’s mining operation has generated air pollution causing between 300 and 600 deaths in Utah each year.

London 2012’s main ‘sustainability partner’ will be BP, responsible for the April 2010 Deepwater Horizon disaster. This saw some 200 million gallons of crude oil released into the Gulf of Mexico, poisoning fishing stocks, endangering birds and other wildlife, and putting tens of thousands of fishermen out of work. BP is also one of the companies involved in extracting tar sands in Canada, a process that destroys forest, wastes untold volumes of fresh water, causes illness in mining areas, and is already responsible for around 10 per cent of all of that country’s carbon emissions, with production set to increase continuously over the next decade.

The companies sponsoring the Games include chocolate firm Cadbury’s. And right in the heart of the athletes’ village, the London organisers have authorised building the world’s largest McDonald’s. Another company hoping to be associated with the health and vigour of the athletes is Coca-Cola, the sponsors of the Olympic torch relay.

Cheering crowds

The day the London bid succeeded, there were cheering crowds in Stratford. Many local people, not unreasonably, expected that the Games would lead to significant regeneration of their borough, which is one of the poorest in London. Far from it: the closure of the Atherton leisure centre and its swimming pool, with the new Olympic pool not scheduled to open to the public before 2014, means that there are now fewer sporting facilities in Stratford than there were in 2005.

Stratford has seen no significant spending on housing, schools or other social infrastructure. A vast shopping centre has been built, the Westfield, and the tube station has been redesigned to drive residents into it. But the shopping centre is marketed at Olympic tourists with budgets to purchase luxury goods. Who really believes that Gucci, Jimmy Choo, Louis Vuitton, Versace, De Beers, Tateossian or Tiffany will still be in Stratford in 12 months time?

Across London, small but popular local green spaces are being shut to make way for the Games. This April, the Olympic Development Agency obtained an injunction to exclude local residents and protesters from Leyton Marsh to facilitate the building of a basketball practice area. The building was unnecessary, as there were several alternative disused sporting arenas within 30 minutes of the Marsh, which could simply have been refurbished. It has involved substantial construction works that have taken over a much-loved community space. The developers refused to engage with local councillors who began asking questions about the use of the site six months before the building work began.

The Olympics organisers have identified traffic ‘hotspots’ that are likely to be congested during the Games, including Canary Wharf, London Bridge, King’s Cross and Paddington. But the sports administrators themselves are going to be protected from the worst of the congestion. For three weeks from 25 July, large parts of the central London road network will be closed to all but Olympic dignitaries and their hangers-on. There will be ‘Games lanes’ for accredited vehicles, which will receive preferential traffic signals, and fines will be imposed on other vehicles driving into them. The dignitaries themselves will have access to specially-built, chauffeur‑driven BMW cars.

The British Library will be opening 30 minutes late each day for the duration of the Olympics to cope with anticipated staff shortages caused by traffic disruption. Businesses are being told to anticipate journey times being extended by over an hour during the Games.

The total cost of the Olympics is £12 billion (of which the bill to general taxation is £11 billion). This figure rises to £23 billion when all construction costs are included. These are fantastic sums of money. By way of comparison, during the last London Olympics in 1948 the total budget was £600,000. Even taking inflation into consideration, the real cost of the Olympics is 1,000 times more than last time London hosted the Games.

Guarding the Games

Despite this extravagance, there has been no significant pick-up in terms of local or London employment. The one area in which the organisers are recruiting is for security guards. But although a large number of them will be recruited (around 10,000 people altogether), the work will be precarious in the extreme. Most contracts will last just two to four weeks. Salaries are low at £10 per hour – and the main contractor G4S has negotiated further bonuses if it succeeds in reducing the hourly rate.

The recruitment of large numbers of guards chimes with the general tendency, under neoliberal economies, for spending on policing to increase while spending on health and education falls. The Olympics’ contribution to London policing has already included the use of pre-emptive banning orders (Olympic asbos) against supporters of the Leyton Marsh campaign and the deployment of armed police officers to transport hubs. The organisers of London 2012 will be able to call on 13,500 ground troops, several typhoon jets, Puma and Lynx helicopters, and two assault warships, HMS Ocean, and HMS Bulwark, the first of which will be stationed in the Thames throughout the Games.

Meanwhile, the low wages paid to Olympic security guards contrasts with generous salaries paid to Olympic managers, 16 of whom are being paid in excess of £150,000 per year. Sebastian Coe, chair of the organising committee, receives a starting £350,000 per year, but his full benefit rises to more like £600,000 per year when bonuses, image rights, and his Olympic-associated work for various private companies is factored in.

Inevitably, the London Games have been subject to protest. Several Occupy veterans joined local residents in the Leyton Marsh campaign. Various coalitions have formed, including a new Olympic Project for Human Rights (OPHR), backed by the RMT union, and a Counter Olympics Network (CON), which has called a day of action on 28 July.

Sports begin in the most basic of human responses – the pleasure of running, jumping, testing your own reflexes and those of the people around you. But the sports business is escaping from these moorings. All over the sporting world, we see the same phenomena: declining access to public land or to other free facilities to enable people to participate in sports directly, declining opportunities even to watch sports live (supporting sport is increasingly done via television, more and more on pay-per-view satellite television), rising ticket prices, increasing salaries for sports stars and sports administrators, and a tendency for sport not merely to mirror the worst excesses of private capital but to be used to give allure to some of the most controversial of businesses.

The London Olympics is merely the grandest expression of neoliberalism’s unhealthy involvement in sport.

The protest starts 12noon, Saturday 28 July in Mile End Park, London. More info.





Neil Williams 30 July 2012, 10.22

Did the Olympic games need to be so London centered and so dominated by corporate sponsorship? – ofcourse not.

We could have had a peoples friendly Olympics spred throughout the UK often using existing facilites that have already been built. So many more people would have been able to see the games and yes ticket prices could have been so much lower due to the increased capacity available. Instead of this we see 100’s of empty corporate seats at most events so far with few if any families on low incomes able to afford a seat at any event. It was never a games for the people it was always a games for the rich and corporate sponsors which reflects how our society is run today for and by the multi national corporations. Its a sad reflection on where we are today as a society and the huge task that lies before us to change it for better, caring world in which people come before profit.

I would recommend Mark Perryman’s book “Why The Olympics Aren’t Good For Us And How They Can Be” for look at how the Olympics could have been so different.


j_750 4 August 2012, 03.46

Jules Boykoff has an interesting interview with Democracy Now! in which he talks about IOC requirements for staging the games in a given city. The enactment of new laws for example – in part as brand protection. He mentions a butcher who was asked to cease and desist for putting up a display of sausages in the form of the Olympic rings.

The winners aren’t the British people, especially with a price tag to the taxpayer likely to be in excess of $17 billion.



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