Get Red Pepper's email newsletter. Enter your email address to receive our latest articles, updates and news.

×

Alternative Olympianism

Why The Olympics Aren’t Good For Us, And How They Can Be, by Mark Perryman, reviewed by Kevin Blowe

September 2, 2012
2 min read


Kevin BloweKevin Blowe is a community centre worker and activist in Newham, east London.


  share     tweet  

In Why The Olympics Aren’t Good For Us, And How They Can Be, Mark Perryman offers a timely reminder that sport and politics are always intertwined, and this has been just as true of the Olympics as other major sporting events. He argues, however, that a significant change began in 1984 in Los Angeles, as sponsorship and product placement started to gain greater prominence. By the time of the 1996 Games in Atlanta – the home of Coca Cola – global corporate interests had completed their takeover and aligned the proprieties of the International Olympic Committee to their own.

The book, a collection of short essays, goes on to explain how little evidence there is for the alleged benefits – everything from tourism and jobs to regeneration and increased participation in sport – of becoming a Host City. In unpicking the fallacies that demolish ‘the entire promise of the Olympics as something socially benevolent’, it provides a helpful summary of arguments familiar to critics of this summer’s Games.

What I find less convincing is the idea that this critique provides the basis for an ‘alternative Olympianism’. Perryman offers ‘Five New Olympic Rings’ to reform the Games. These include decentralising the hosting from cities to nations, and making individual events more open and more of them free-to-watch. The fifth of the new principles is the disconnection of the Games from corporate interests. Perryman is right to argue that the commercialisation of sport is not irresistible, but I see little evidence of a groundswell of grassroots opposition in defence of a genuine ‘Olympic spirit’.

More than other events, the Olympics historically has been the plaything of a tight, mainly European clique, an almost arbitrary gathering together of different, largely minority sports. Perryman’s ideas would undoubtedly make a positive impact on the nature of the Olympics as a participatory event. But he seems unclear where the pressure for change, pressure strong enough to topple the powerful commercial interests that control the IOC, might actually come from.

Nonetheless the book is an enjoyable polemic – and after a summer of relentless hyperbole about the London Olympics, it will come as a welcome relief to many Red Pepper readers.

Red Pepper is an independent, non-profit magazine that puts left politics and culture at the heart of its stories. We think publications should embrace the values of a movement that is unafraid to take a stand, radical yet not dogmatic, and focus on amplifying the voices of the people and activists that make up our movement. If you think so too, please support Red Pepper in continuing our work by becoming a subscriber today.
Why not try our new pay as you feel subscription? You decide how much to pay.
Share this article  
  share on facebook     share on twitter  

Kevin BloweKevin Blowe is a community centre worker and activist in Newham, east London.


Labour Party laws are being used to quash dissent
Richard Kuper writes that Labour's authorities are more concerned with suppressing pro-Palestine activism than with actually tackling antisemitism

Catalan independence is not just ‘nationalism’ – it’s a rebellion against nationalism
Ignasi Bernat and David Whyte argue that Catalonia's independence movement is driven by solidarity – and resistance to far-right Spanish nationalists

Tabloids do not represent the working class
The tabloid press claims to be an authentic voice of the working class - but it's run by and for the elites, writes Matt Thompson

As London City Airport turns 30, let’s imagine a world without it
London City Airport has faced resistance for its entire lifetime, writes Ali Tamlit – and some day soon we will win

The first world war sowed the seeds of the Russian revolution
An excerpt from 'October', China Mieville's book revisiting the story of the Russian Revolution

Academies run ‘on the basis of fear’
Wakefield City Academies Trust (WCAT) was described in a damning report as an organisation run 'on the basis of fear'. Jon Trickett MP examines an education system in crisis.

‘There is no turning back to a time when there wasn’t migration to Britain’
David Renton reviews the Migration Museum's latest exhibition

#MeToo is necessary – but I’m sick of having to prove my humanity
Women are expected to reveal personal trauma to be taken seriously, writes Eleanor Penny

Meet the digital feminists
We're building new online tools to create a new feminist community and tackle sexism wherever we find it, writes Franziska Grobke

The Marikana women’s fight for justice, five years on
Marienna Pope-Weidemann meets Sikhala Sonke, a grassroots social justice group led by the women of Marikana

Forget ‘Columbus Day’ – this is the Day of Indigenous Resistance
By Leyli Horna, Marcela Terán and Sebastián Ordonez for Wretched of the Earth

Uber and the corporate capture of e-petitions
Steve Andrews looks at a profit-making petition platform's questionable relationship with the cab company

You might be a centrist if…
What does 'centrist' mean? Tom Walker identifies the key markers to help you spot centrism in the wild

Black Journalism Fund Open Editorial Meeting in Leeds
Friday 13th October, 5pm to 7pm, meeting inside the Laidlaw Library, Leeds University

This leadership contest can transform Scottish Labour
Martyn Cook argues that with a new left-wing leader the Scottish Labour Party can make a comeback

Review: No Is Not Enough
Samir Dathi reviews No Is Not Enough: Defeating the New Shock Politics, by Naomi Klein

Building Corbyn’s Labour from the ground up: How ‘the left’ won in Hackney South
Heather Mendick has gone from phone-banker at Corbyn for Leader to Hackney Momentum organiser to secretary of her local party. Here, she shares her top tips on transforming Labour from the bottom up

Five things to know about the independence movement in Catalonia
James O'Nions looks at the underlying dynamics of the Catalan independence movement

‘This building will be a library!’ From referendum to general strike in Catalonia
Ignasi Bernat and David Whyte report from the Catalan general strike, as the movements prepare to build a new republic

Chlorine chickens are just the start: Liam Fox’s Brexit trade free-for-all
A hard-right free marketer is now in charge of our trade policy. We urgently need to develop an alternative vision, writes Nick Dearden

There is no ‘cult of Corbyn’ – this is a movement preparing for power
The pundits still don’t understand that Labour’s new energy is about ‘we’ not ‘me’, writes Hilary Wainwright